How to Write Compelling Call to Actions

Call to Actions

What is a Call to Action?

A call to action is a statement that encourages your audience to take action. All of your blog posts, social media posts, and emails should include a call to action. These succinct and direct phrases direct your audience to the next logical step.

Calls to action are an important part of any marketing strategy because they clearly state what you want your audience to do next. When you incorporate them into your content, you will notice an increase in engagement and conversion rates.

Why are Call to Actions Important?

If you want more people to buy your products, sign up for your email list, or visit your website, you must include call to actions in your content. If you own a resume writing company, a good marketing strategy would be to publish a blog on resume tips. Users who read your blog will see a prompt to buy one of your services – or whatever resource you want to direct them to – if you include a call to action at the end.

Blog Call-to-Actions

When you get to the end of a blog post, there are often several different paths you could take. The blog could be a review of a new product, a guide, a recommendation for a service, or simply some advice. In each of these cases, you must decide how to conclude your post. Many bloggers conclude their posts with a conclusion or summary, but this isn't always sufficient. It is critical to ask your readers to take action, such as joining your email list, signing up for a free trial, or purchasing a product.

Check out 22 blog call to action examples here.

Call to Actions - Blogs

Email Call-to-Actions

As an email marketer, you understand the significance of subject lines. It will be the first thing your audience sees, and it must entice them to click. The body of the email, on the other hand, must deliver on the promise you made in the subject line. There are a few places in your emails where you can include call to action buttons. In your subject line, include a call to action so that your readers know what you want them to do. A call to action can also be included in the email's body. Consider your email body to be the meat of your content: it's there to provide more information to your readers and encourage them to take action. Finally, at the bottom of your email, include a call to action. If a viewer reads all the way to the end, they are again reminded to sign up for your email list, buy a product, and so on.

Campaign Monitor complied an extensive list of 75 email call to action examples. Check it out here.

Social Media Caption Call-to-Actions

Social media is a powerful marketing tool to promote your products and resources. You can post about a newly published blog, your products or services, or simply a quick tip for your followers. All of these are excellent ways to increase traffic to your website, provide value, and possibly make another sale.

If you include a call to action in your caption, make sure you only include one. You don't want your caption to be cluttered, and you don't want to come across as pushy by overselling. Captions can contain a call to action to buy a product, join your email list, or visit your website. When including a call to action in a caption, include a link to where you want your followers to go – or instruct them to check out the link in your bio.

Read 10 call to action examples to use in social media captions here.

Call to Actions - Social Media Captions

We hope you found this helpful! You can also check out our FREE course on Content Marketing Strategies here. We want to help you every step of the way in growing your business. Let us know if this helped you learn new call to action strategies.

Share This Post

More To Explore

A marketing team uses WriteSea to organize their content

Sample Blog 3

Request Demo Sample Blog 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. “Lorem ipsum


Sample Blog 2

Request Demo Sample Blog 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. “Lorem ipsum


Sample Blog 1

Request Demo Sample Blog 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. “Lorem ipsum

Start, Grow, & Scale Your Service-Based Businesses.

Join 10,000+ subscribers who get 1 actionable tip
every Monday morning.

I will never sell your information, for any reason.

If you would like to be featured in WriteSea’s Executive Interview Series, please fill out this form.

Join The WritersBloc

Your Information